With more than 25 years of experience in experiential marketing, I’ve managed everything from nationwide tours to high-stakes brand activations and multi-day consumer events. I’ve led large in-office teams at major agencies and spent years on the road setting up, managing, and driving event assets from site to site.
I bring deep, hands-on expertise across every phase of experiential production, including DOT compliance, vehicle selection, transportation scheduling, route planning, asset design and buildout, booth production, AV integration, permitting, staffing, site vetting, and budget management.
Today, I work independently to support experiential agencies and brands that want seasoned guidance without adding full-time overhead. Whether you need complete project oversight or targeted support for specific production challenges, I can step in and keep your program on track.
Event Production Consulting
Strategic and tactical support for brand activations, mobile tours, pop-ups, conferences, sampling programs, and more.
DOT & Logistics Management
Ensure your tour is compliant and runs smoothly
DOT compliance guidance
Vehicle and trailer selection
Transportation scheduling
Route planning and optimization
Asset & Booth Buildout
From ideation to installation
Custom builds and fabrication management
AV integration and tech support
Vendor management and production oversight
Operations & On-Site Management
Hands-on Management for complex set-ups
Site vetting and venue booking
Permitting
Load-in/load-out oversight
On-site run of show execution
Staff management and training
Giveaway & Promo Item Sourcing
Custom product selection
Vendor negotiation
Ordering
Inventory management
Experiential marketing agencies needing senior-level production support
Brands producing their own promotional events
Teams needing a reliable, on-the-ground operations lead
Companies scaling up event departments without wanting to expanding headcount
25+ years of real, on-the-ground experience
I’ve driven the trucks, built the booths, managed the teams, and overseen the budgets
End-to-end understanding of experiential work
Strategy, production, logistics, operations — I’ve done it all and can step in where you need support most
No learning curve
You don’t need to train me. I speak the language, know the vendors, and understand agency pressures and client expectations
Flexible engagement models
Project-based, retainer, or hourly consulting — whatever fits your workflow